Definitions Adventure tourism gains much of its excitement by allowing its participants to step outside of their comfort zone. Different clients on the same tour may have different skills, demographics, emotions, expectations and experiences, but they still all bought the same tour. Look it up now! This broad idea is broken into two major subcategories of adventure tourism: hard adventure and soft adventure. … Adventure tourism definition at Dictionary.com, a free online dictionary with pronunciation, synonyms and translation. Entrepreneurship: Adventure sports are a nascent industry compared to regular tourism; nevertheless it is already having a positive impact on the economy. Adventure tourism is an activity that attracts tourists to a certain destination due to the adventure activities presented at the destination (Sung, Morrison, & O'Leary, 1997). Although adventure tourism means different things to many people, it is generally defined as a type of tourism that engages a person in physical, natural or cultural excursions that bring the individual outside his comfort zone, generally through an established tour company. PDF | On Jul 1, 2014, Jelena M. Farkić published Adventure tourism: Meanings, experience and learning | Find, read and cite all the research you need on ResearchGate Due to which the definition varies from one person to the other. This is an empirical product-oriented definition rather than a philosophical people-oriented one. As per the UNWTO, Adventure tourism can be domestic or perhaps international, then it must include an overnight stay but not last longer than the year. This may be from experiencing culture shock or through the performance of acts, that require significant effort and involve some degree of risk (real or perceived) and/or physical danger (See extreme sports). Since ancient time human have been traveling to various places for searching for food and basic reasons. The trends and numbers involved in this tourism area are discussed, including the growth in demand. Since it is a niche, it requires specialized services and as a result, several entrepreneurs have started to cash in on the interest being shown in adventure tourism, and this, in turn, has helped to create several jobs. Both hard and soft adventure can be important. This chapter considers a definition of adventure tourism that includes physical activity, the natural environment and cultural immersion. Times have changed thereby turning it into commercial tourism. It is suggested that adventure tourism should not be limited to the word and the definition of risk, it should rather be seen as being involved in challenging activities outdoors. Adventure tourism can be both domestic or international and must include an overnight stay, but not last more than a year (UNWTO, 2014, p. 10). 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