Wine, spirits, beer, malt liquor or other alcoholic beverages as well as de-alcoholized beer and de-alcoholized wine are taxable regardless of serving size or packaging format. But the ready-to-drink realm isn’t just for cocktails. [2] Alcohol contains seven calories per gram, sugar contains four calories per gram-both contribute to calorie content and reformulation can be achieved by reducing either sugar or alcohol or both. These products aren’t required to have a nutrition label on them and we can see very few companies have chosen to provide this information. Take the fuss out of making cocktails so you can just relax and savor your favorite drink. https://www.coca-cola.co.uk/drinks/coca-cola/coca-cola. Many famous personalities, both ancient and modern, have waxed eloquent on the subject of the drinking of alcoholic beverages—some for and some against. Media releases. We need reliable information directly on bottles and cans where it can usefully inform our decisions. A gin and tonic with diet/light/or low sugar mixers were all 0g sugar per serve, except for Sipsmith London Dry Gin and Light Tonic (3.3g sugar per serve). Sugar undertook a comprehensive review of all ready-to-drink alcoholic drinks sold at major UK retailers. A gin and tonic with diet/light/or low sugar mixers were all 0g sugar per serve, except for, https://www.portmangroup.org.uk/marketing-toolkit/, https://www.gov.uk/guidance/check-if-your-drink-is-liable-for-the-soft-drinks-industry-levy, https://groceries.morrisons.com/webshop/product/Red-Bull-Energy-Drink/212476011?from=search¶m=redbull, https://www.sainsburys.co.uk/shop/gb/groceries/sainsburys-raspberry-ripple-stripe-doughnut-x4, https://www.sainsburys.co.uk/shop/gb/groceries/biscuit-barrel/sainsburys-custard-creams-200g, https://www.coca-cola.co.uk/drinks/coca-cola/coca-cola, Popular ‘ready to drink’ pre-mixed spirits and cocktails sold in supermarkets are extremely high in hidden sugar and calories, warns NEW survey (the first of its kind), Excess alcohol consumption is generally known to be harmful – but certain beverages also contain an outrageous 9 teaspoons of sugar in just 250ml – a double whammy for our health and the NHS, Nine out of 10 pre-mixed spirits don’t have on-pack sugar information, so consumers are unaware of the very large amounts they are drinking, Experts unite to criticise previous governments for blatantly ignoring alcoholic drinks in any of the current obesity strategies, and allowing the alcohol industry to police itself, The Soft Drinks Industry Levy was successful in reducing sugar in drinks like lemonade yet a vodka and lemonade is exempt, which is absurd says critics, Nearly 50% (47.4%) of respondents are NOT aware how much sugar is in alcoholic drinks, A whopping 76.4% of people think alcoholic drinks SHOULD have nutrition information displayed on the bottle / can, 38.5% of respondents are SOMEWHAT CONCERNED about the level of sugar in alcoholic drinks, 75% of the public SUPPORT THE CALL for the alcohol industry to reduce sugar in their beverages. First some humorous ones: Two Chicks Cocktails are canned, ready-to-drink cocktails. A few quotes illustrate the diversity of viewpoints on this topic. With 100% juice and premium ingredients, our cocktails are the life of the party and perfect way to turn up with your best friends. The products experienced a 7% aggregate compound annual growth rate over a five-year period that encompassed the years 2007 and 2010. For example, containing a 27g of sugar in a 250ml can – the same sugar content as Coke, possible to make this type of drink with much less sugar. These drinks are served in a premixed form and are ready for consumption at any time. A NEW nationwide consumer poll [10] of 2,022 UK adults reveals: Holly Gabriel, Registered Nutritionist at Action on Sugar, says: “This is the first time a survey of this kind has been conducted and the results highlight an immediate need for alcoholic drinks to be included in vital public health policies. "RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. Fortunately, declines among prepared spirits-based cocktails and wine coolers may be slowing. Here are the most notable ones. [10] The research was conducted by Censuswide, with 2,022 Nationally Representative respondents aged 16+ in GB between 15.01.2020 - 17.01.2020. Yet the evidence is crystal clear……this can only contribute to tooth decay, diabetes and obesity. The top players manufacturing alcoholic ready-to-drink beverages along with other drinks are Bacardi Limited, Anheuser Bursch InBev, Suntory Spirits Ltd, and others. Of course, all sorts of beers have already been distributed in convenient cans, but these days there’s an abundance of other types of alcoholic drinks in this kind of container. To visit buzzballz.com you must be of legal drinking age in the country you live in. The sweetest gin and mixer was Classic Combinations Pink Gin and Tonic, containing a 27g of sugar in a 250ml can – the same sugar content as Coke[9]. 48 products were collected online from Asda, Tesco, Morrisons, Waitrose & Partners and Iceland websites. RTD alcoholic beverages or ready to drink beverages are type of alcoholic beverages that are ready for consumption and sold in a prepared form. These ready-to-drink (RTDs) are also known as alcopops. Experience the tantalizing flavors of grapefruit paired with tangy citrus. If consumers knew how much sugar was really in these drinks, would they still happily choose to drink their way to tooth decay, obesity and type 2 diabetes?”. W hen you think of ready-to-drink cocktails, you probably picture sugary, syrupy alcoholic beverages. Urgent attention is required from the government to ensure that gaps in the law do not contribute to the rise in obesity and related health conditions, as well as alcohol harm.”, Katharine Jenner, Campaign Director at Action on Sugar, based at Queen Mary University of London, says: “‘Gin in a tin’ has become a cultural phenomenon with these types of drinks often consumed ‘on the go’ and without a moment’s consideration to how much sugar and alcohol goes into making them. Standard drinks are a way to keep track of how much alcohol you're really drinking. Labatt acquires B.C. At this point in time, its outrageous that the alcohol industry are happy to get away with supplying hidden high sugar high calorie drinks, in many ready to drink sugary alcoholic beverages. The category delivers on convenience, with the highest percentage of participants turning to RTDs over other alcohol types because they don’t require preparation. These drinks are naturally sweetened and are healthier than typical ready to drink cocktails. On the other hand, high-strength premixes are the pre-mixed beverages with alcohol. The guidance does not include the provision of nutritional information as a required element of health information to be displayed on-pack. https://www.portmangroup.org.uk/marketing-toolkit/. Take Buzzballz to the beach, camping, pool, tailgating, picnics and just about anywhere else. Ready to Drink cocktails have exploded on the scene recently and new versions are being released by established and newcomer brands alike. Nevertheless, due to the changing lifestyles and alcohol consumption habits, rising interests in low alcohol content drinks, the market is set to grow 3.31 % by 2027. Indulge in the sweet temptation of premium vodka and silky cream and treat yourself. When you’re in the mood for something a little different, try one of the many bottled cocktails, pre mixed alcoholic beverages or infusions we offer. Beer makers are embracing other alcoholic products, especially those in the rising ready-to-drink category, to combat sluggish beer performance. Notwithstanding its larger pack size (500ml), TGI Friday’s Passion Fruit Martini has over 12 teaspoons of sugar (49.1g) – the same as drinking nearly two cans of Red Bull! Stir to fully combine. Ready to Drink (RTD) market is anticipated to grow at a CAGR of over 7% from 2020 to 2030. A regular bottle of grey-goose vodka has 96 calories while a skinny vodka drink has less calories. Embargoed until Tuesday 21st January 2020, 00.01 hours (UK time), Call for ‘Ready to Drink’ Alcoholic Beverages to be Reduced in Sugar and Calories to Help Curb the Obesity Epidemic, Click here for Alcohol Survey Report [PDF 1,092KB], Click here for an Email Guide to Manufacturers [DOC 12KB], Write to your MP today and have your say: Letter to MP_SAW 2020 [DOC 19KB]. Popular ‘ready to drink’ pre-mixed spirits sold in major UK retailers are unnecessarily high in hidden sugar and calories[2] and should be forced to reformulate immediately to the agreed criterion set by government in the Soft Drinks Industry Levy (SDIL) or pay the fine[3] – according to a NEW product survey by Action on Sugar at Queen Mary University of London to mark Sugar Awareness Week (20th-26th January 2020). Are different types of RTD beverages, each serving a different purpose have also marked a significant rise in popularity! 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